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Phrase and Exact negative

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

hi,

 

Does phrase negative keyword also act as an exact negative?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author RichaAgarwal
September 2015

Re: Phrase and Exact negative

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

@RichaAgarwal : Your ad will not also appear for the searches tennis shoes itself for Phrase Match Negative keywords

View solution in original post

Re: Phrase and Exact negative

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi 

Lets take and example 

  • -"Tennis Shoes" will block your ads searches like "Red Tennis Shoes", "Blue Tennis Shoes" etc.
  • -[Tennis Shoes] Will only block your ads for searches on "Tennis Shoes" and not for any variants as above

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Phrase and Exact negative

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Theniks,

 

Thanks for the reply. My doubt is whether -"tennis shoes" will block searches on [tennis shoes]

Marked as Best Answer.
Solution
Accepted by topic author RichaAgarwal
September 2015

Re: Phrase and Exact negative

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

@RichaAgarwal : Your ad will not also appear for the searches tennis shoes itself for Phrase Match Negative keywords