AdWords
1.6K members online now
1.6K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Phone advertising - google keywords score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Google have phone advertisement which are also trigger by keywords, 

 

There 3 way to measure keywords performance,,,, click, relevance, and experience.

 

When they click my phone adver, they will call me directly without accessing in my page, how can google measure my keyword performance?

 

And, Also Does the same words in phone advertising compete with same keywords in other type of advertisement, like text advertisement. .or shop adver.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author PA K
March 2017

Phone advertising - google keywords score

Rising Star
# 2
Rising Star

Hi,

 

Great questions!

 

Google does still factor landing page experience into your Quality Score for call-only campaigns. Even though people don't actually reach your landing page, you'll want to make sure that it loads quickly and is relevant to the keywords you're targeting.

 

Call-only ads do compete with text and Shopping ads. Google tries to serve ads that are as relevant as possible to search intent, so if someone searches something like "call plumber" or "plumber phone number," Google is more likely to show a call-only ad.

 

Best,

 

John

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author PA K
March 2017

Phone advertising - google keywords score

Rising Star
# 2
Rising Star

Hi,

 

Great questions!

 

Google does still factor landing page experience into your Quality Score for call-only campaigns. Even though people don't actually reach your landing page, you'll want to make sure that it loads quickly and is relevant to the keywords you're targeting.

 

Call-only ads do compete with text and Shopping ads. Google tries to serve ads that are as relevant as possible to search intent, so if someone searches something like "call plumber" or "plumber phone number," Google is more likely to show a call-only ad.

 

Best,

 

John