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Phone advertising - google keywords score

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# 1
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Google have phone advertisement which are also trigger by keywords, 


There 3 way to measure keywords performance,,,, click, relevance, and experience.


When they click my phone adver, they will call me directly without accessing in my page, how can google measure my keyword performance?


And, Also Does the same words in phone advertising compete with same keywords in other type of advertisement, like text advertisement. .or shop adver.

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Marked as Best Answer.
Accepted by topic author PA K

Phone advertising - google keywords score

Rising Star
# 2
Rising Star



Great questions!


Google does still factor landing page experience into your Quality Score for call-only campaigns. Even though people don't actually reach your landing page, you'll want to make sure that it loads quickly and is relevant to the keywords you're targeting.


Call-only ads do compete with text and Shopping ads. Google tries to serve ads that are as relevant as possible to search intent, so if someone searches something like "call plumber" or "plumber phone number," Google is more likely to show a call-only ad.