Phase match keyword
I have a question regarding keyword match.
I have a campaign and the keywords are using phase match. One of my keyword is "neck pain". However, when my client searches for neck pain treatment, my ad is not showing. If search for neck pain, the ad is showing. What is the reason? Please advice.
Re: Phase match keyword
As Moshe mentions in this thread: https://www.en.adwords-community.com/t5/Manage-ads/How-does-keyword-match-type-affect-quality-score-...
"This topic (as well as various aspects of it), has been extensively discussed in many threads on the community. Run a quick search (using the search box), and you will find dozens. I picked a few that I urge you to read:
- Best way to structure/restructure for a group of keywords
- All Exact Keywords?
- The order of words, singular vs. plural, and other slightly complex questions
- Broad vs Broad"
I would encourage you to use the search feature as much as possible on the forum as the majority of questions have already been answered If you have anything else specific to ask, let me know.