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Pausing and restarting campaigns

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm currently managing a campaign and I wondering is it possible to automatically set a campaign to pause on a Friday and restart on the following Monday? I am asking because the majority of our clicks and impressions come on the weekdays. I am new to PPC so any advice would be much appreciated.

3 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Pausing and restarting campaigns

Top Contributor
# 2
Top Contributor

Hi Viinycloud,

 

You're advised to look for and find the Ad Scheduling advanced feature under the Settings tab. Via this tool, you will be able to specify which hours and days you want your ads to appear, targeting periods of time when you expect your ads to be more successful. You can also use Bid Adjustment to set higher or lower bids for specific time periods.

 

 

 

Best,

Lakatos

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Pausing and restarting campaigns

Top Contributor
# 3
Top Contributor

Hi Vinnycloud,

 

You can do this via Custom Ad Scheduling.  The details of this can be found here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404244

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Pausing and restarting campaigns

Top Contributor
# 2
Top Contributor

Hi Viinycloud,

 

You're advised to look for and find the Ad Scheduling advanced feature under the Settings tab. Via this tool, you will be able to specify which hours and days you want your ads to appear, targeting periods of time when you expect your ads to be more successful. You can also use Bid Adjustment to set higher or lower bids for specific time periods.

 

 

 

Best,

Lakatos

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Pausing and restarting campaigns

Top Contributor
# 3
Top Contributor

Hi Vinnycloud,

 

You can do this via Custom Ad Scheduling.  The details of this can be found here: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2404244

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Pausing and restarting campaigns

Top Contributor
# 4
Top Contributor

Hi Viinycloud,

 

As already pointed out by Lakatos and Tommy, you need to use Ad Scheduling.

Just to ad to what Lakatos mentioned, you can used advanced Bid Scheduling too. You mentioned that most of your clicks and impressions come on the weekdays, but what about your conversions?

If you have a high conversion rate on the weekend but the numbers are low, it would still be profitable to run your ads over the weekend. Bid Adjustment for the weekend would be a better bet than pausing your campaigns completely.

 

Hope this helps!

 

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!