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Pausing and Deleting Keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

At what point should you pause or delete a keyword, and after how many clicks and impressions should you decide to pause or delete it?

1 Expert replyverified_user

Re: Pausing and Deleting Keywords

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

In my opinion from what I have learned so far pausing keywords is advisable if they do not generate conversions or do not participate in conversions even as "assist clicks" or "assist impressions", after a statistically significant number of clicks.

 

Learn how to improve conversions and ROI from here :

 

https://support.google.com/adwords/answer/2404198?hl=en&ref_topic=3122883

 

https://support.google.com/adwords/answer/2375509?hl=en&ref_topic=3122883

 

https://support.google.com/adwords/answer/1722023?hl=en

Re: Pausing and Deleting Keywords

Top Contributor
# 3
Top Contributor
That's a decision you will need to make for yourself. As a guideline, Google does not consider your CTR as part of the QS calculation until you have at least 1000 impressions.

Pause seasonal keywords and keywords you may bring back later on. Delete the other under-performing keywords.

Pete
petebardo -- Deadhead doing AdWords

Re: Pausing and Deleting Keywords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thank you Pete.

Re: Pausing and Deleting Keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Adrian