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Paused keywords and quality score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I've just got a question about QS. When pausing keywords in an account, does the quality score of that keyword still have an overall effect on the QS of the whole account even though the keyword is paused?

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Paused keywords and quality score

Top Contributor
# 2
Top Contributor

Hi Mediawow A,

 

The short answer is "Yes".

 

Your entire account history is considered when evaluating the quality of your account. But more recent activity is weighted more heavily in the analysis. At some point, the paused or deleted keywords' effects on your account score will diminish. We don't know what that point is, but we do know it is not immediate.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Paused keywords and quality score

Top Contributor
# 2
Top Contributor

Hi Mediawow A,

 

The short answer is "Yes".

 

Your entire account history is considered when evaluating the quality of your account. But more recent activity is weighted more heavily in the analysis. At some point, the paused or deleted keywords' effects on your account score will diminish. We don't know what that point is, but we do know it is not immediate.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords