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Pause Placements Display Network

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I need to pause some placements in different campaigns (same account), but altough I have the option to pause them, when I click nothing happens. Then if I click place by place I only have the option to exclude the adgroup. Can anyone help me on this subject. I reaaly need to pause places.

 

Stranger than that is that in the Adwords Editor the placements doesn't appear!.

1 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Pause Placements Display Network

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi João,
You should be able to Placements by following these steps:
1. log in to your Google AdWords
2. Click on the Campaign in you want to pause Placements on
3. Click on the Display Campaign
4. Click on the Placements button (in light green bar, beneath the main tabs)
5. Next to the Placements you want to pause, click on the check box (left hand side)
6. Click the Edit button and select to Exclude these

Exclude Placements -
https://support.google.com/adwords/answer/2454012?hl=en

You can also do via AdWords Editor -
https://support.google.com/adwords/editor/answer/59107?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Pause Placements Display Network

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi João,
You should be able to Placements by following these steps:
1. log in to your Google AdWords
2. Click on the Campaign in you want to pause Placements on
3. Click on the Display Campaign
4. Click on the Placements button (in light green bar, beneath the main tabs)
5. Next to the Placements you want to pause, click on the check box (left hand side)
6. Click the Edit button and select to Exclude these

Exclude Placements -
https://support.google.com/adwords/answer/2454012?hl=en

You can also do via AdWords Editor -
https://support.google.com/adwords/editor/answer/59107?hl=en

Re: Pause Placements Display Network

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
This is what I do, but the problem is that altough I have the option "pause", Adwords tell me that changes could not be saved and the placements still ON. then if I go placement by placement I only have the "exclude ad group option".

Re: Pause Placements Display Network

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Your change was not applicable to any of the selected rows.
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Re: Pause Placements Display Network

Google Employee
# 5
Google Employee
You are seeing automatic (as opposed to managed) placements. You are not targeting them explicitly - they only show up in the interface because they had impressions (your ads were shown on those placements, triggered by something else - e.g. by keywords or user lists). They show up in the list so that you can see their stats.

Since you aren't directly targeting them, you can't pause them. You can add them to your account as exclusions - that would suppress impressions on these placements.

Re: Pause Placements Display Network

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
I'm having the same problem as João. I'm not actively managing any placements so it's all automatic. I only have keywords that I'm targeting.

Igor, if you can take a look at this screenshot (http://awesomescreenshot.com/0d73e5so35) when I 'Exclude' the placement on the left, represented by the red X the status gets marked as 'Removed' on the right. Does this mean that those automatic placements won't be allowed to serve my ad? What is the diference between excluding and pausing the automatic placement?

Re: Pause Placements Display Network

[ Edited ]
Google Employee
# 7
Google Employee

You have added one explicitly managed placement to an ad group, and set the placements to Target and Bid. This means that, from that point on, ads in that ad group can only show on that one placement (that's the "Target" part).

All those placements marked Removed are automatic placements - they served before you've added explicit targeting, but no longer do. They are shown in the list so that you can review their historical stats. They are marked Removed to indicate that they are not currently serving.