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Partnership Types: Channel Partner vs. Agency Partner

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# 1
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What are the pro's and con's in going from a agency partner to a channel partner?

 

Cheers,

2 Expert replyverified_user

Partnership Types: Channel Partner vs. Agency Partner

Top Contributor
# 2
Top Contributor

Hi @Jonathan A

 

Is it about Google AdWords Partners you are looking to take services from? 

 

Thanks
Ratan Jha
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Partnership Types: Channel Partner vs. Agency Partner

Top Contributor
# 3
Top Contributor

Hi @Jonathan A,

 

I do not think you would go from one to another as they are completely different systems. A badged Google Partner is specialized in AdWords and a Google Channel Partner would specialize in Google Cloud Platform, Apps, etc.. Most channel platforms with technology companies are sales centric systems that is quite different from being a AdWords agency.

 

I hope this helps. 

 

Kind Regards,

 

James

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