Hi Everyone, I am dealing with a Kids Product and I want to start a Video Campaign for the same. I looking to target Parents. Now, I do understand that Adwords gives us an option to target Parents. But then, I only want to target those users who have Kids between the age of 0 to 2 Yrs.
Is that Possible ?
Re: Parental status
You can go with In-market Audiences targeting but keep in mind Demographic targeting is not available with adwords search campaigns, so you need to create display campaigns to target such audiences.
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Re: Parental status[ Edited ]
February 2016 - last edited February 2016
Since parental status is not a statistically reliable information available to the system (unlike in FB) - narrowing the targeting audience that much, will not be statistically reliable. You'll have to choose keywords which reflect the audience targeted. e.g. "toy for 4 year old", "toys for toddlers"... Etc..
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