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Parental status

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# 1
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Hi Everyone, I am dealing with a Kids Product and I want to start a Video Campaign for the same. I looking to target Parents. Now, I do understand that Adwords gives us an option to target Parents. But then, I only want to target those users who have Kids between the age of 0 to 2 Yrs.


Is that Possible ?






2 Expert replyverified_user

Re: Parental status

Top Contributor
# 2
Top Contributor
Hi Stan,

You can go with In-market Audiences targeting but keep in mind Demographic targeting is not available with adwords search campaigns, so you need to create display campaigns to target such audiences.

Archit, AdWords Top Contributor, Community Profile
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Re: Parental status

[ Edited ]
Top Contributor
# 3
Top Contributor

Hi there;
Since parental status is not a  statistically reliable  information available to the system (unlike in FB) - narrowing the  targeting  audience that much, will not be statistically  reliable. You'll have to choose keywords which reflect the audience targeted. e.g. "toy for 4 year old", "toys for toddlers"... Etc..


Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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