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Paid & organic report: Data missmatch

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hey there,

I was just wondering why the click data I see in search console doesn't match up with the data in AdWords. I am using the same time span (7 days) but the figures for organic impressions and clicks don't exactly match up - they are somewhat close but not the same.


Also: Does anybody know the effect of linking two search console accounts (root domain and subfolder) to one adwords account?


Thanks a lot for your help.



1 Expert replyverified_user

Re: Paid & organic report: Data missmatch

Top Contributor
# 2
Top Contributor

Few things here:-

1. You will only get the stats for text ads and no other ad format is supported by this report. So that could lead to discrepancy.

2. Also look for the Search Console view that you are connecting to AdWords whether it contains all data including any sub domains, domains etc that you are running across AdWords.