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PLA optimization on site or just in feed

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# 1
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I got an account where i need to optimize the title-parameter. What is the most common approach? To make the change in the ecommerce system or to filter the data just in the feed?


What I can think about the pros are:

- much easier change since you could experiment with e.g brand first or a generic keword first



- the title doesn't match the product title on site (I assume that matters similar to text and display ads 


What else is there? How are you doing it?

Re: PLA optimization on site or just in feed

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# 2
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I think it depends a little bit on the way the product page is set up: does it make sense there to include things like brand name, color or product type into the title.

In most scenarios it won't, so that would make the preferable approach to leave the website product title intact and manipulate the one in your feed.