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PLA ad not listed on certain keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We have PLAs set up and I see conversions coming through. However, when I search a particular phrase, the PLA ad I see has a list of retailers that sell our product, but we are not listed as one of the stores. Does anyone know why that is? Is it because we are not considered a "store"? Users are able to purchase our products straight from our site tho.

1 Expert replyverified_user

Re: PLA ad not listed on certain keywords

[ Edited ]
Google Employee
# 2
Google Employee

Hi Jennyfm,


Thank you for your posting on our Community forum. Regarding your PLA ad issue, I see you are already in contact with an AdWords Support specialist. Please continue to work with the specialist to resolve your AdWords issue. 


As a friendly reminder, Product Listing Ads use your existing Merchant Center product feed -- not keywords -- to decide how and where to show your ads. We'll use the information in this product feed when we show your listings that are relevant to a customer's search on Google Search and Google Shopping, so we recommend you always keep your product feed up-to-date.


How much Product Listing Ads cost

We charge for clicks on your Product Listings Ads on a cost-per-click (CPC) basis. Since Product Listing Ads don't use keywords, you'll use attributes in your Merchant Center product feed to define product targets. Then you'll set maximum cost-per-click (CPC) bids for your product targets. Just like how bidding works for AdWords ad formats, you'll only pay the minimum amount necessary to beat the ad position below yours and you'll often pay less than your maximum bid.


You can find out more about PLA on our AdWords Help section here: