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PLA All Products Target - Which PLA Campaign should it be placed in?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I hope someone can advise as I have got my self confused. We have multiple PLA campaigns, each targeting a Brand. Within each the Ad Groups target sections of the Brand. Historically our All Products Target has been located in its own Ad Group in the 1st Campaign I set up. I have recently tested moving it into its own separate PLA campaign.

Overall PLA performance has dipped sharply and I am putting the All Product Target back where it was.

 

Does any one have an explanation as to why performance would dip? Should this target be within another Campaign?

 

Any pointers would be great.

 

Many thanks

 

Ian

Re: PLA All Products Target - Which PLA Campaign should it be placed i

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

What was your reasoning for switching it in the first place?

What sort of conversion spread were you seeing across targets vs. all products?

 

As far as putting the all products target elsewhere, I would probably have an ad group for it in every campaign, with a much lower bid, probably 50%. But it's hard to say without data.