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Overlapping Geo Radius

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# 1
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Is be better to have many smaller radius geos or a single radius covering all the geos?

1 Expert replyverified_user

Re: Overlapping Geo Radius

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# 2
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It depends in how focused you need to be in a specific radius area and where your targeted users are at (specific county? whole state?)

Re: Overlapping Geo Radius

Top Contributor
# 3
Top Contributor

Hi drusse99, personally if you have many small radii within an area, I'd go for a larger single radius to cover the whole lot.

 

Location targeting is not an exact science and the performance can vary greatly from country to country, location to location.  Trying to be too precise with your targeting can often lead to very poor impression figures and an unintentional exclusion of valid searches/views.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Overlapping Geo Radius

[ Edited ]
Follower ✭ ☆ ☆
# 4
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you should target single radius covering all of them so there will more chance that searchers can see your ads while they are just near to targeted ads.

 

HRMehrotra

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HRMehrotra
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