Other langauge Keywords
I am running a campaign where all my ad copies are in English. However; my client want to ad other languages keywords into it. Is that a good approach to add keywords in to the exiting Adgroup of English Adcopies.
Or do I need to create a new Adgroup separately for the new set of other language keywords.
If your client wants to target people from a different language region (like French), then it would make sense to build a whole campaign written in that language. From keywords over ad texts to, and very importantly, the landing page.
On the other hand , if for the english keywords there are synonyms in a foreign language which are in common use when speaking english than you could just add them to your existing campaign.
So it really depends whom you are targeting with that foreign language keyword. Is it english speaking people or the foreign language speaking people?