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One Vendor with multiple Retailers, Dynamic Search Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, I am looking for some advice on how I should set up this sytem.

 

I have a vendor lets call it "the brand" with multiple retailers selling "the brand". The vendor wants us to build out a program for them that we can incorporate around 100 retailers. Ideally, I would like to dynamically serve URLs evenly (if in the same locations), along with being able to not bid on each-other if in the same location. I am wondering what ways I can achieve this goal. I appreciate any feedback I can get on this matter.

 

Thanks,

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One Vendor with multiple Retailers, Dynamic Search Ads

Top Contributor
# 2
Top Contributor

Hi Thomas,

Did you get this resolved? If not, can you share some more detail about what you mean by "incorporate around 100 retailers"? 

One Vendor with multiple Retailers, Dynamic Search Ads

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hey Dave,

 

So say if we have multiple clients competing in the same county, town or zipcodes, instead of partitioning off certain zipcodes, towns, or counties. I was wondering if there was a way for the cell phone or computers location would trigger the client who is closest to the consumer. So basically dynamic search ads based of precise lat/long of the user's location. I was thinking about somehow using GMB w/ location extensions to accomplish this but have been unsuccessful. Kind of use the same technology that location extensions use but in a way to achieve the above task.

One Vendor with multiple Retailers, Dynamic Search Ads

Top Contributor
# 4
Top Contributor

Hi Thomas,

Have you tried using ad customizers with location data? I remember implementing something like this a long time ago over a much smaller area though. I believe it was back when this was written: https://searchengineland.com/new-use-location-in-ad-customizers-to-auto-tailor-ads-based-on-where-us...

 

Location extensions should work, but they're just extensions.