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New website- efficient approach to editing URLs in bulk is needed

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

Our company is soon going live with the new website, which has a different url structure. We run over 8,000 keywords within campaigns and keywords, some of which are paused. What would be the most efficient way to edit destination urls after going live? We'd like to keep down time to a minimum.

Thank you!

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Olga R
September 2015

Re: New website- efficient approach to editing URLs in bulk is needed

Google Employee
# 2
Google Employee

Hi Olga,

 

Thank you for your posting. In answer to your question about efficient approach to editing URLs in bulk, I suggest you use the Adwords Editor. You can use the editor to make bulk edits to destination URLs.

 

AdWords Editor is a free, downloadable Google application for managing large AdWords accounts efficiently. Download your campaigns, make changes with powerful editing tools, then upload the changes to AdWords. You can download it from this link: http://www.google.com/intl/en_us/adwordseditor/

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Marked as Best Answer.
Solution
Accepted by topic author Olga R
September 2015

Re: New website- efficient approach to editing URLs in bulk is needed

Google Employee
# 2
Google Employee

Hi Olga,

 

Thank you for your posting. In answer to your question about efficient approach to editing URLs in bulk, I suggest you use the Adwords Editor. You can use the editor to make bulk edits to destination URLs.

 

AdWords Editor is a free, downloadable Google application for managing large AdWords accounts efficiently. Download your campaigns, make changes with powerful editing tools, then upload the changes to AdWords. You can download it from this link: http://www.google.com/intl/en_us/adwordseditor/

Re: New website- efficient approach to editing URLs in bulk is needed

Top Contributor
# 3
Top Contributor

Hello there;

 

This discussion might interest you:   it covers the strategy recommended for changing the URL

Which is better: changing the destination URL or doing a 301 redirect

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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