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New ads don't have a chance under Optimize for clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I have "Optimize for clicks: Show ads expected to provide more clicks" set in settings and add a new ad, it doesn't get shown often, so doesn't get many clicks, so it doesn't get shown often. Is there a way to keep this setting and say, "except this ad - give this one high priority?"

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Chuck L
September 2015

Re: New ads don't have a chance under Optimize for clicks

[ Edited ]
Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Chuck L,

when testing new ads in an existing adgroup, the old ad has always some statistics and CTR so it will be better There is an option to use rotate ads evenly or another excellent feature - Experiments (https://support.google.com/adwords/answer/2385204?hl=en)
Set up an experiment e.g. 80% control and 20% experiment and test the new ads under experimetal 20% traffic during a period (wait for 100 clicks for some reasonable conclusion). You'll be suprised Smiley Happy

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Re: New ads don't have a chance under Optimize for clicks

Top Contributor
# 2
Top Contributor
Hi;
No - you cannot prioritize ads yourself ;. Your only options are either to let the system decides which ad performs better, or to rotate the ads evenly.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: New ads don't have a chance under Optimize for clicks

Top Contributor
# 3
Top Contributor
In my experience it is often better to run ads to rotate and optimize yourself on a regular basis - I tend to run three or four ads and then rewrite the poorest performer once a week or so.... but be careful as to what you optimize for - CTR is sometimes not the best benchmark - CPA is perhaps well worthy of consideration.
Marked as Best Answer.
Solution
Accepted by topic author Chuck L
September 2015

Re: New ads don't have a chance under Optimize for clicks

[ Edited ]
Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆

Hi Chuck L,

when testing new ads in an existing adgroup, the old ad has always some statistics and CTR so it will be better There is an option to use rotate ads evenly or another excellent feature - Experiments (https://support.google.com/adwords/answer/2385204?hl=en)
Set up an experiment e.g. 80% control and 20% experiment and test the new ads under experimetal 20% traffic during a period (wait for 100 clicks for some reasonable conclusion). You'll be suprised Smiley Happy