AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.2K members online now
3.2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

New Ad customizer problems

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Before, a fallback ad was required when using ad customizers and we saw that the dynamic ad and the static ad were serving equally, no matter what settings we used. Has this changed? And has this been rolled out to the Netherlands?

1 Expert replyverified_user

Re: New Ad customizer problems

Top Contributor
# 2
Top Contributor

Hi Andre,


You are correct that a fallback ad is no longer required. Google announced this two weeks ago - that link also describes how to implement. The post doesn't specify a location so my guess is that the functionality was rolled out globally. I'd say give it a shot in the Netherlands!



Jim Vaillancourt, AdWords Top Contributor, LinkedIn
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.