AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

2.6K members online now
2.6K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Negative keywords with Exact match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there any need to use Negative keywords if i am using Exact Match keywords in my ad group.


Eg: If my ad group contains keyword like, [Samsung mobile reviews] [Samsung mobile price] and i don't want my ad to get shown for other brand names like Sony HTC Nokia etc. then will i leave it as usual or will i need to add Nokia Sony or HTC as negative keywords.



Re: Negative keywords with Exact match

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

No need of negatives, because only those words inside [] will be allowed in the search query to trigger ads