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Negative keywords with Exact match

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Is there any need to use Negative keywords if i am using Exact Match keywords in my ad group.

 

Eg: If my ad group contains keyword like, [Samsung mobile reviews] [Samsung mobile price] and i don't want my ad to get shown for other brand names like Sony HTC Nokia etc. then will i leave it as usual or will i need to add Nokia Sony or HTC as negative keywords.

 

Thanks

Re: Negative keywords with Exact match

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi

No need of negatives, because only those words inside [] will be allowed in the search query to trigger ads