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Negative keyword

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Recently i am facing another weird problem.

 

I have added a keyword in phrase match and added the exact match of the same keyword as negative,but then it is showing a message that this keywords is not active because of a negative keyword,how is that possible?

3 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Negative keyword

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi,

If you are using  exact match [Payday Loans] as a negative keywords then it is very natural that ad can not appear on same keyword "Payday Loans". But Ads can appear on other terms like Payday Loans Fast and Payday Loans Online.

 

"Embedded match is a sophisticated form of keyword matching that allows you to prevent your ad from appearing in relation to certain phrase or exact matches. "

 

Fore more information Visit this link: http://support.google.com/adwords/certification/bin/static.py?hl=en&topic=23649&guide=23648&page=gui...

Hope it will help.


Thanks
Anchal

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Negative keyword

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi,

If you are using  exact match [Payday Loans] as a negative keywords then it is very natural that ad can not appear on same keyword "Payday Loans". But Ads can appear on other terms like Payday Loans Fast and Payday Loans Online.

 

"Embedded match is a sophisticated form of keyword matching that allows you to prevent your ad from appearing in relation to certain phrase or exact matches. "

 

Fore more information Visit this link: http://support.google.com/adwords/certification/bin/static.py?hl=en&topic=23649&guide=23648&page=gui...

Hope it will help.


Thanks
Anchal

Re: Negative keyword

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for your reply.

 

you are right,but my ad should appear for other keywords like payday loans in uk,payday loans in us etc as they are phrase match,but its showing my ads are not appearing at all because of that negative keyword.

 

Re: Negative keyword

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆

Hi,

Kindly check your negative keyword list, may be you are using negative keywords in phrase for example "payday loans". Also check your shared library negative keyword list and campaign level negative keyword list.

Hope it will helps!

Thanks
Anchal

Re: Negative keyword

Top Contributor
# 5
Top Contributor

Hello;

This article can be helpful in understanding negative keywords match type:

 

Negative Keywords: As Important as Positive Keywords

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Negative keyword

Top Contributor
# 6
Top Contributor

Hello Mukut,

 

I can see my article shared Smiley Happy Thanks @Moshe!!

 

@Mukut: I would like to add apart from what has already been suggested to you:

 

Please go to Ad Preview tool and check variations of keywords, Is the ad showing or you getting same message? Secondly are you getting any impressions for this keyword? As Anchal said cross check you have added negatie keywords in correct match type.

 

Thanks

Neha

 

 

 

 

 

 

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Negative keyword

Top Contributor
# 7
Top Contributor

Hi Mukut,

 

That little bubble uses the exact phrase regardless of match type. When the tool does the analysis, it sees the exact match negative and determines that keyword will not trigger ads. As Neha suggests, use the Ad Preview with extra terms added to the phrase and, if your budget hasn't run out and your ad rank is high enough, you should see your ad triggered.

 

Best of Luck!

 

Pete

petebardo -- Deadhead doing AdWords