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Negative Geographic Terms?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, I want to stop my ads showing up in few locations. I have opted for radius targeting coverng 3 small areas. Now what do I see within Dimension Tab is many user who has clicked my ad are out of my targeted radius.


Will keeping all these Cities or Places in negative list be helpful for me.


I mean- Does negative keyword work with user searched query only or this is able to stop shwing my ad in the unwanted location as well? 


(I dont want to exclude these location).





2 Expert replyverified_user

Re: Negative Geographic Terms?

Top Contributor
# 2
Top Contributor

Hi Rohit,


I believe that radius targeting is something where Adwords show your ads based on approximation because of the radius you are entering while targeting the locations. 


Additionally it also depends upon what your location advanced settings are. If you taget people searching for, or viewing pages about your targeted location (which is actually the default option), there are possibilities that people who are outside your target region will reach by entering the regional queries.


Try restricting the traffic by using 2nd option i.e. people in your target location and see if it makes any difference in terms of relevant traffic for you or not.


You might consider excluding some locations from within your target region. Read this article for more insights.


Entering the locations as negative keywords will prevent any user who enter the search query using that location to see your ad. This means that if someone in your region uses that location based query, possibility is that user might not see your ad. That's my understanding.


Hope this helps!


Re: Negative Geographic Terms?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Rohit,


Even when you place a radius for targetiting remember that there is a option when a user situated outside your radius looking for a service or product in your area may get to see the results.


Example: Suppose you are selling coffee beans in San Francisco and targeted 3miles radius, an user situated in NYC can look for your product "coffee beans in San Francisco" and get to see your product. For this scenario click on the option 1 stated below.


Options available for excluding visitors


1. People in, searching for, or viewing pages about my excluded location (Your ad won’t appear for anyone who is likely to be physically located in any of your excluded locations, or for people who are located anywhere that search for or view pages about any of your excluded locations. People can show interest in locations through terms used in their searches, content that they view online, or other methods)

2. People in my excluded location (Your ad won’t appear for anyone who is likely to be physically located in any of your excluded locations. Your ad could appear for people who aren’t located in your excluded locations, but who show interest in your excluded locations)

Re: Negative Geographic Terms?

Top Contributor
# 4
Top Contributor

Hello rohit_2611;

For Geo targeting with exclusion, I would recommend to target state/ region/ and exclude using city / or zip.

When you exclude, you usually want to exclude a whole region within a state, or a city within a state;


Keep in mind, that using negative keywords (e.g for a city name) will exclude only those who include the location's name in the search term. (When running a Google search, aka is targeting by intent). It will not exclude those who are physically located in the targeted area.



Read more:

An Introduction to AdWords Geo Targeting


How to Use and Understand Location Targeting

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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