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Need script that ajusts bids by search terms/keyword text

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I need a script that will adjust bids to the 1st spot by search terms/keyword text. I don't want to create a specific campaign for those keywords. 

When user will type the search term and it will contain a specific word the bids should be increased. Anyone have a solution?

1 Expert replyverified_user

Need script that ajusts bids by search terms/keyword text

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Виталий П,

 

Chances are you do not need a script to that end. As an example, you wish to increase the bids when the Search Term contains the word 'thingummy'? Well, list that term as a keyword and add a high keyword specific bid to it. 

 

***   About keyword matching options   ***

https://support.google.com/adwords/answer/2497836?hl=en

 

Please go thru the above material to decide if that's a reasonable approximation of what you wish to do.

 

Best,

Lakatos

 

Need script that ajusts bids by search terms/keyword text

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

I found a solution. It will be complicated to set new bids for those keywords as I'll need to restructure the account but I don't want to do that.

If any have same problem here is the solution https://developers.google.com/adwords/scripts/docs/solutions/multi-bidder

 

Quote from Anthony AdWords Scripts Team)

You can use any of the fields listed as Filterable = True here as your column fields. For example, if you want to see if your keyword contains a certain string, you can use Criteria CONTAINS ? as your header. You can then fill out the rows with the values you are looking for.