My display ads are showing 0 Impressions, how come ?[ Edited ]
Some of the reason behind this are:
- Your ads are in under review status or disapproved, kindly check the status of your ads
- You are bidding to much less for image ads, image ads are 3-4 times costlier than text ads
- Quality score for display network is low, in that case you can't see your ads.
Kindly read the Is Quality Score calculated for ads that appear on the Display Network? to imporove the QS on DN.
Re: My display ads are showing 0 Impressions, how come ?
In addition to reasons listed by Dinesh, gut feeling is it may be the first day of running. Even well performing Display ads often take a day or so before they start registering impressions. Hence if the ad is quite new just be patient and wait a day or so to see if it qualifies to accrue performance.