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My daily budget is not fully utilized, what should I do?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Re: My daily budget is not fully utilized, what should I do?

[ Edited ]
Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hi rainmakers


There are several things you can do within a campaign: 


  • expand your targeting reach (more regions, more languages)
  • more keywords
  • use more phrase and broad match (with modifier) matching options
  • bid higher for the keywords (increase bid cap) 

You also could add more campaigns with different targeting goals:

  • different categories
  • display network
  • dynamic search ads
  • product listing ads

Those are just a few ideas which will give you a few options.


They will give you more visibility. But keep an eye on relevance and profitability. Those are important for a good account performance. 


Kind regards


Re: My daily budget is not fully utilized, what should I do?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆



Is your campaign for search network? or Display network?


Generally search network consume less budget compare than Display network. To utilize your daily budget in efficient manner you can do following things with your account.


1- Can run Display campaign

2- You can also increased Adcopy and keywords.

3- Divide your campaign in to multiple Adgroup according to need, and put specific keywords with different match type.

4- Use Ad extension (Sitelink, Call, Social) and if you have eCommerce site than product extensions is a great deal for you campaign.

5- I suggest you to convert your all campaign from Auto to Manual if you have proper time to analysis.

6- To stop unnecessary or invalid clicks always use negative keywords.

7- You should use keywords with different match type.