AdWords
1.9K members online now
1.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My ads are still showing for paused ads, why?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Angela W
September 2015

Re: My ads are still showing for paused ads, why?

Top Contributor
# 33
Top Contributor

Hello, Angela.

 

It's not how things work with AdWords, unfortunately. Only keywords trigger searches. Nothing else. You can have ads saying "yellow pages", but if you only have "blue" as keyword, they will not show for people searching for yellow pages.

 

Here's how it works: someone uses the keyword blue. Just like that. Not "blue" and not [blue]. I search for "blue air tickets" and his ad shows. Because the match type he uses is "broad". So anything with blue it it triggers his keyword, and when a keyword is triggered any ad from that ad group still shows.

 

If you've paused some keywords and your ad still shows, it's most likely because you have keywords with a match type called "broad".

 

Please take a bit of time and read all about keywords, at least, over here: http://support.google.com/adwords/topic/1713917?hl=en&ref_topic=1713909

 

It will help you understand many things about adwords.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Re: My ads are still showing for paused ads, why?

Top Contributor
# 2
Top Contributor

Hello and welcome to our community.

 

Are you sure that you don't have other ads getting triggered by certain search queries?

 

If you go to the Ad Preview Tool while logged in to your account and enter a search term which still triggers your ads, the system will tell you which campaign and ad group holds those ads.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you so much for your reply - All my ads are for one specialist
training service
I have paused the ads related to the industrial trade association that we
are members of
because our organic ads are sufficient - but the specific keywords are
still triggering ads.

I will follow your advice - thank you

--
The information contained in this email, and any files transmitted with it,
is confidential and intended for the named recipient only. If you are not
the intended recipient please notify the originator immediately by email or
telephone and delete this email from your system without making any copies.

Re: My ads are still showing for paused ads, why?

Top Contributor
# 4
Top Contributor

I'm looking forward to hearing how it went.

 

And also, be aware of switching off AdWords because organic is sufficient. Many a time organic conversions decreased when AdWords ads were switched off.

 

Hopefully this will not be your case.

 

Here are two links which get more into details with the topic of organic with and without AdWords:

 

http://searchengineland.com/google-research-even-if-you-rank-1-organically-you-can-double-your-click...

http://googleresearch.blogspot.ro/2012/03/impact-of-organic-ranking-on-ad-click.html

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you

I have looked again and I think it's because the campaign name itself

contains the trade association name keyword. I have simple retyped the campaign name under 'All online campaigns' - 'Campaigns'.

Will that be enough to change the campaign name?

 

I am getting preasure to give over control to a Google 'reseller' but am reluctant to do so.

 

They are offering to manage 3 keywords with guaranteed top 5 placement for a flat fee,

which is why I paused certain ads - I want to show that I can manage the campaign for 

less cost.

 

Angela

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

I have often suspected that organic listings mught suffer if I switch off....

but really hoped it wouldn't as I am careful about the hyperlink keywords in the site.

 

Re: My ads are still showing for paused ads, why?

Top Contributor
# 7
Top Contributor

Hello, Angela.

 

Campaign names can change 100 times a day, they won't impact ads in any way. If your ads show it's either because you still have keywords tiggering your ads, in that campaign or in another one, or because you might be having an AdWords Express account which is serving ads.

 

Please try what I've told you, namely using the Ad Preview Tool.


AdWords Express accounts are managed in another place, which you can access here: http://www.google.com/adwords/express/

 

Yes, we've heard of those guaranteed placements for flat fees, and our common advice was to run and not look back.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Yes I agree about running! -but, understandably, it sounds good to my partner who doesn't mange the campaign. I use ad preview and the ads are showing for my campaign name.

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
I run only one campaign

Re: My ads are still showing for paused ads, why?

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭
I haven't used adwords / express