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Multiple Brands

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

I have two brands (same company) which will be competing for the same Keywords. Rather than bid them against eachother I want to share the traffic 50/50 betweent the brands and see which one drives better value to my company overall.

 

After a test period (potentially months) I'll decide which KWs should belong to which brand and assign them appropriately.

 

Anyone got any suggestions on how best to run this experiment or any cavets I should watch out for?

 

Rob

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Brands

Top Contributor
# 2
Top Contributor

Hi Rob,

 

First, personally, I would try to do everything I can to distinguish your brands so that you do not need to use the same keywords.  Maybe you can have a couple of ad groups for each brand that are quite specific and then a couple of broader ad groups that can cover some of the overlapping keywords.  Without more details, I'm not so sure I can make any concrete suggestions on that. 

 

There could be other ways to go about this but I think in this case, you may find that Campaign Experiments are quite useful to control the distribution of your ads in this manner.  If I'm not mistaken, you will however need to have both brands in the same campaign in order to make this work for your specific case.

 

Hope this helps!

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Brands

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Rob,

 

Agreed with what Tom mentioned.

I think you can also try this thing:

1. Identify keywords whom you would like to test.

2. Create a separate campaign & specific Ad groups ( If possible assign only one keyword in each ad group)

3. Use couple of Ad copies for EACH brand in all the Ad groups you want to test.

4. Choose Ad rotation as 'Rotate Evenly'.

 

This way your ads for both the brands will serve through the same keywords with almost same Impressions over a period of time. With Ads performance data (CTR/Conversions, etc) you can identify which Brand's Ad copy is best performing in a given ad group based on which you can define the affinity of that keyword(s).

 

Hope this will help.

 

~Rehan

~Rehan

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Brands

Top Contributor
# 2
Top Contributor

Hi Rob,

 

First, personally, I would try to do everything I can to distinguish your brands so that you do not need to use the same keywords.  Maybe you can have a couple of ad groups for each brand that are quite specific and then a couple of broader ad groups that can cover some of the overlapping keywords.  Without more details, I'm not so sure I can make any concrete suggestions on that. 

 

There could be other ways to go about this but I think in this case, you may find that Campaign Experiments are quite useful to control the distribution of your ads in this manner.  If I'm not mistaken, you will however need to have both brands in the same campaign in order to make this work for your specific case.

 

Hope this helps!

 

-Tom

 

 

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Multiple Brands

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Rob,

 

Agreed with what Tom mentioned.

I think you can also try this thing:

1. Identify keywords whom you would like to test.

2. Create a separate campaign & specific Ad groups ( If possible assign only one keyword in each ad group)

3. Use couple of Ad copies for EACH brand in all the Ad groups you want to test.

4. Choose Ad rotation as 'Rotate Evenly'.

 

This way your ads for both the brands will serve through the same keywords with almost same Impressions over a period of time. With Ads performance data (CTR/Conversions, etc) you can identify which Brand's Ad copy is best performing in a given ad group based on which you can define the affinity of that keyword(s).

 

Hope this will help.

 

~Rehan

~Rehan