AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.2K members online now
4.2K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Mobile vrs Desktop ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



1.  Are the the mobile and the desktop priced the same for same keywords?


Or are they function of all of the metrics including the traffic volume?






3 Expert replyverified_user

Hello wn-nj,   The traffic volume over mobile devices and...

Top Contributor
# 2
Top Contributor

Hello wn-nj,


The traffic volume over mobile devices and desktops is different in the sense that online audiences search in a different manner. You can use the Keyword Tool to identify what kind of search terms would be beneficial to target mobile devices and desktops based on your specific business.


Hope this helps!


Platform Targeting

Top Contributor
# 3
Top Contributor

Hi wn-nj,


Your CPC bidding is not directly related to the device targeting settings.  This does not mean that the costs may not vary between targeting methods.  I believe this is why it is generally recommended to run separate campaigns for such things.  Search, Display and Mobile are all different.  User behavior varies between devices and platforms, so the message and strategy should also vary according to your targeting methods.


Hope this helps!



Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Taking my own example, we follow Tom's advice whereby Com...

[ Edited ]
Top Contributor
# 4
Top Contributor

Taking my own example, we follow Tom's advice whereby Computer and Mobile ads are running in separate campaigns. The principals of the computer simulated auction are pretty much the same still we have found that Mobile clicks typically cost less which is probably caused by less competition. (CPA and volume tend to be less too.) It applies to industries we are interested in, however, as you were advised above each industry might be different.

Thanks to all three for the answer.   I am finding out (n...

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks to all three for the answer.


I am finding out (no official confirmation) that the device has no bearing on the price.


The cost seems to be high, even when volume is very low (I am running the campaing in a small geo market).  


I am also finding out, that the mobile site does, one designed for mobible market, does not help either. 


It seems I am competing against desktop sites, for desktop volume drive and for desktop established prices.


Can anyone from Google (or someone with more experience) shed some light on this?


I want to target Mobile, but if prices are not adjusted, I will have to rethink this.


Much obliged.