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Mobile bid adjustment calculator, where is it???

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
I can't find it, I've upgraded all my campaigns to enhanced but I can't for the life of me find the calculator so I keep having to work out the mobile bid increase % etc.
Can someone help please, I've followed where google say it is in the mob bid adj column and it's just not there.

Thanks
2 Expert replyverified_user

Re: Mobile bid adjustment calculator, where is it???

Top Contributor
# 2
Top Contributor

Hi ;

Read here;

Set mobile bid adjustments for ad groups or campaigns;

https://support.google.com/adwords/editor/answer/30532?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Mobile bid adjustment calculator, where is it???

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I know Sean has probably figured this out, however for others that are looking and find this page, here is the answer: https://support.google.com/adwords/answer/6167121?hl=en. Wish there was a tool.

Copied from link:
The key to optimizing your mobile bid adjustment is to identify the ratio of mobile to desktop and tablet conversion value. This is calculated by dividing your value per click on mobile by your value per click on desktop.

Re: Mobile bid adjustment calculator, where is it???

Community Manager
# 4
Community Manager
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