Mobile app install quality score issue
My mobile app is a booking platform for beauty salons and I'm trying to bid on salon specific keywords, however, due to the low landing page experience ( which is not within my control obviously since it's the play store), my ads are not being shown. Does anyone have a solution to this?
Re: Mobile app install quality score issue
Which type of ad format are you using? Are you linking to your app from a standard text ad or App extension? OR have you checked out the App Promotion Ads which are suitable if you DON'T want people to go to your own website, but strictly encourage app downloads.
App Promotion ADs: https://support.google.com/adwords/answer/2549053
Linking to your App from text ads: https://support.google.com/adwords/answer/2402582?hl=en