AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.9K members online now
4.9K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me
star_border
Reply

Mobile app install quality score issue

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey guys,

 

My mobile app is a booking platform for beauty salons and I'm trying to bid on salon specific keywords, however, due to the low landing page experience ( which is not within my control obviously since it's the play store), my ads are not being shown. Does anyone have a solution to this? 

Re: Mobile app install quality score issue

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭
Hi Viren,
Which type of ad format are you using? Are you linking to your app from a standard text ad or App extension? OR have you checked out the App Promotion Ads which are suitable if you DON'T want people to go to your own website, but strictly encourage app downloads.
App Promotion ADs: https://support.google.com/adwords/answer/2549053
Linking to your App from text ads: https://support.google.com/adwords/answer/2402582?hl=en

Re: Mobile app install quality score issue

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hey Rosie,

I'm link the ad directly to the play store to drive installs and i'm not diverting them to our website.

Re: Mobile app install quality score issue

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Linking*

Re: Mobile app install quality score issue

Follower ✭ ✭ ✭
# 5
Follower ✭ ✭ ✭

Thanks Viren, 

Are you using an App Install ad? or a regular text/image ad?

Below is how to select an App Install ad. 

 

App_Install.png

 

Re: Mobile app install quality score issue

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hello,

I have the same problem. Can anyone help?