2.3K members online now
2.3K members online now
Dive into advanced features like Remarketing, Flexible Bid Strategies, AdWords Editor, and AdWords Scripts
Guide Me

Mobile app install campaigns - Not universal

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm trying to promote an iOS App through a good old keyword campaign.

I know what search phrases we want to appear on and want to be able to target those.

I DO NOT want a universal campaign where I have no control or reporting whatsoever. 


So here are my issues:

- Apparently the Search Network - Mobile App campaigns have been discontinued



- In the normal Search Network campaigns you can't select your target devices/operating systems.


Did Google really just remove the ability for professional advertisers to advertise....?

Please let me know how you do this.




1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
December 2016

Mobile app install campaigns - Not universal

Top Contributor
# 2
Top Contributor

So, they are still there, it's just one more step.  Select "search network only" and then you can select the app install or app engagement campaign sub type.

Mobile app install campaigns - Not universal

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭