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Mobile Apps and Managed Placements

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

This has been mentioned before, and I just wondered if there was more information.

 

We are working on a Display Network account with Managed Placements. I have several automatic placements that read: mobileapp:1-XXXXXXXXX - X representing a numeric digit. Has anyone figured out a way to determine what these apps are? Have tried Google Search, iTunes etc.

 

And as far as we can best determine, this is recent. In the past, Ad Words identified the app by the name of the app and where you could purchase it.

 

Thanks...

1 Expert replyverified_user

Re: Mobile Apps and Managed Placements

Top Contributor
# 2
Top Contributor

Hmm... I think this is the mobile App tracking ID used in Analytics, but I am not sure...Smiley Embarassed
https://support.google.com/analytics/answer/2614741?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Mobile Apps and Managed Placements

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

These numbers refer to the application categories in the Google Play; your ad was displayed in one of the mobile apps, included in the category.

 

The exact name of the mobile app can be reached via the Display Networks -> See details

 

The complete list of number codes is as below,

https://developers.google.com/adwords/api/docs/appendix/mobileappcategories

 

Hope this helps.