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Mobile App install campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I want to create a new display campaign for app installs, sending all traffic directly to Google Play to download my app.
Is this type of campaign available only as in-app promotion ?

Or can I create a display banner that will show on a mobile compatible website and will send users to download the app?



Re: Mobile App install campaign

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Leeat,


Welcome to AdWords Community.


Yes, you can create a campaign with a Display Ads that drives the traffic to the play store through your own uploaded Ads. Check the Image below


App image ad.jpg

Also, you can see the sizes allowed as well in the below image:

App sizes ad.png


Hope this Helps.

- Prashanth Reniguntala

Re: Mobile App install campaign

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Prashanth ,
thanks for your reply.
from some reason I am unable to open the images you posted.
Can you please upload again?


Re: Mobile App install campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
How can I know if the ad will appear in-app or on a mobile website ?