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Misspellings

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# 1
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I have a particular negative keyword but have noticed that is is still showing for incorrect spellings. These are very expensive and are sometimes $12 or $15 per click! Is there a way to prevent this from happening?

2 Expert replyverified_user
Marked as Best Answer.
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Accepted by Zee (Community Manager)
September 2015

Re: Misspellings

Top Contributor
# 2
Top Contributor

Hi Bondimedical3,

 

I would say you have two options:

 

1. Refine your keyword match types and/or settings so your keywords will no longer match the incorrect spelling in search terms.

 

2. Add the misspelling as a negative KW as well.

 

Without knowing the full details of your account, it's tough to determine which is the best route.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Misspellings

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# 3
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Hi

 

At the moment the keyword is on broad match but if I change that to phrase or exact match I think I would lose too many valuable searches. I can't add the misspelling as a negative keyword either because there is a different variation nearly every 2nd day. 

Re: Misspellings

Top Contributor
# 4
Top Contributor

Hi bondimedical3;

Regardless of the match type you choose I recommend not to use the broad match . It is just too broad...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Misspellings

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# 5
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you could also add the misspellings as a keyword and put a bid for those to make sure you don´t more than necessary for those clicks.
If the misspelling I´d suggest you add it with phrase match: "keyword"

Re: Misspellings

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# 6
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For exact and phrase match you can choose if you want misspellings. Is there something similar for broad match? I have far too many spelling errors and was looking for a more general solution.

Re: Misspellings

Top Contributor
# 7
Top Contributor

bondimedical3;

Broad march - by definition, includes misspelling

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497828

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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