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Misspellings

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# 1
Follower ✭ ✭ ☆

I have a particular negative keyword but have noticed that is is still showing for incorrect spellings. These are very expensive and are sometimes $12 or $15 per click! Is there a way to prevent this from happening?

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Misspellings

Top Contributor
# 2
Top Contributor

Hi Bondimedical3,

 

I would say you have two options:

 

1. Refine your keyword match types and/or settings so your keywords will no longer match the incorrect spelling in search terms.

 

2. Add the misspelling as a negative KW as well.

 

Without knowing the full details of your account, it's tough to determine which is the best route.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Misspellings

Top Contributor
# 2
Top Contributor

Hi Bondimedical3,

 

I would say you have two options:

 

1. Refine your keyword match types and/or settings so your keywords will no longer match the incorrect spelling in search terms.

 

2. Add the misspelling as a negative KW as well.

 

Without knowing the full details of your account, it's tough to determine which is the best route.

 

Hope this helps!

 

-Tom

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Misspellings

Follower ✭ ✭ ☆
# 3
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Hi

 

At the moment the keyword is on broad match but if I change that to phrase or exact match I think I would lose too many valuable searches. I can't add the misspelling as a negative keyword either because there is a different variation nearly every 2nd day. 

Re: Misspellings

Top Contributor
# 4
Top Contributor

Hi bondimedical3;

Regardless of the match type you choose I recommend not to use the broad match . It is just too broad...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Misspellings

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# 5
Participant ✭ ✭ ✭
you could also add the misspellings as a keyword and put a bid for those to make sure you don´t more than necessary for those clicks.
If the misspelling I´d suggest you add it with phrase match: "keyword"

Re: Misspellings

Follower ✭ ✭ ☆
# 6
Follower ✭ ✭ ☆

For exact and phrase match you can choose if you want misspellings. Is there something similar for broad match? I have far too many spelling errors and was looking for a more general solution.

Re: Misspellings

Top Contributor
# 7
Top Contributor

bondimedical3;

Broad march - by definition, includes misspelling

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497828

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’