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Medical Office

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# 1
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We are a medical office using adwords to drive traffic to our website and then make an appointment. I was told when setting up Adwords to use "search network only" for the type of ad we want. Is this correct? TIA!

1 Expert replyverified_user

Re: Medical Office

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# 2
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Hello Shenandoahfeetwelcome;

That depends what audiences you are trying to target;

If you are looking only for users "searching " for the service you are offering - then set a search campaign;

If you want to target users browsing other web sites, with same/ similar content / topics of your site, you should consider a display network campaign

 

Read more:

About the Google Display Network

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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nk yRe: Medical Office

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# 3
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Great, thank you! Really, we would like both...if we choose both does the cpc or anything change? Is there an incentive to be more specific?

Re: nk yRe: Medical Office

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# 4
Top Contributor

Yes; these are different types of bidding. Read the help center link about the display network;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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