We are a medical office using adwords to drive traffic to our website and then make an appointment. I was told when setting up Adwords to use "search network only" for the type of ad we want. Is this correct? TIA!
Re: Medical Office
That depends what audiences you are trying to target;
If you are looking only for users "searching " for the service you are offering - then set a search campaign;
If you want to target users browsing other web sites, with same/ similar content / topics of your site, you should consider a display network campaign
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