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Maximize Clicks strategy: cost is greater than max CPC.

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# 1
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I set bid trategy as maximize clicks for my one of the campaign, the daily budget was $2 and I set max CPC as $0.30. I got one click that costed $1.68. How?Screenshot

2 Expert replyverified_user

Maximize Clicks strategy: cost is greater than max CPC.

[ Edited ]
Google Employee
# 2
Google Employee

Hi Prakriti,

 

Thanks for reaching out. 

 

There are multiple reasons why average CPC could be higher than max CPC bid limit. These reasons include: 

 

1. Enabling Enhanced cost-per-click (ECPC) to automatically adjusts your bids for clicks that seem more likely to lead to a sale or conversion on your website. 

2. Enabling bid adjustments for a certain location, device, and/or time of day. 

3. Using another bid strategy at the ad group and/or keyword level. Keyword level bids override ad groups, and ad groups level bids override campaigns level bids. 

 

Hope that helps!

 

Maximize Clicks strategy: cost is greater than max CPC.

Top Contributor
# 3
Top Contributor

Did you switch to manual bidding?  That's going to give you the most control over your CPC.