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Max CPC = Est. top Page bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi in ad group while i am setting max cpc for one of the keyword, the status says below first page bid while other are eligible.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 2
Top Contributor
Hi Thai,

Welcome to the AdWords CommunitySmiley Happy

Top First bid estimate is just a guideline to make
your bidding decision. It is not a guarantee you receive always ad top position, if you set the bid more than top page bid.

As per the help article - Keep in mind that this estimate is a guideline, based on your keyword's Quality Score and recent advertiser competition,and it applies to search queries exactly matching your keyword. It isn’t a guarantee about your where your ad will appear.

But your real time ad position determine each and every auction based on the following factor:-
1 Quality score at the real time.
2. Location from where a users perform search.
3 Real time competition, when your ads enter into ad auction.

On the basis of this your ads position is determine, not estimated first page bid or top page bid.

Find more information in the link.

https://support.google.com/adwords/answer/2472742
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RaggyRat (Google Employee)
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 2
Top Contributor
Hi Thai,

Welcome to the AdWords CommunitySmiley Happy

Top First bid estimate is just a guideline to make
your bidding decision. It is not a guarantee you receive always ad top position, if you set the bid more than top page bid.

As per the help article - Keep in mind that this estimate is a guideline, based on your keyword's Quality Score and recent advertiser competition,and it applies to search queries exactly matching your keyword. It isn’t a guarantee about your where your ad will appear.

But your real time ad position determine each and every auction based on the following factor:-
1 Quality score at the real time.
2. Location from where a users perform search.
3 Real time competition, when your ads enter into ad auction.

On the basis of this your ads position is determine, not estimated first page bid or top page bid.

Find more information in the link.

https://support.google.com/adwords/answer/2472742
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Max CPC = Est. top Page bids

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
As first page bid estimate is based on the keyword level...different keywords can have different bid estimates ......so it is showing below first page bid for one keyword ...there is no problem..as it might be more competitive keyword..