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Marrying DB revenue data to AdWords/GA data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi;

 

We are looking to build a method of linking a user registration and deposit data on our website with the data in AdWords in order to establish the ROI and optimal spend on a per KW basis.

 

The primary issue at hand is that we cannot currently push sale data to AdWords (there is a solution via datalayer in the pipeline, however this is taking longer than anticipated to be developed).

 

We can save a registration keyword to a user’s profile using a URL parameter such as: domain?t=ppc.adwords.campaign.adgroup.keyword.match_type.device, however we cannot  add more than one “=” sign, “?”, “&” as that breaks the tracking script (which rules out UTM tags).

 

The envisaged solution would be one where a single, unique ID is added to the final url (and subsequently saved to the user’s profile). Our BI team would then be able to look up that ID against a Adwords and/or GA data via the API and populate a dashboard with cost/impression/attribute data (this could also work in the reverse where we upload the data to GA and analyse the final data there).

1 Expert replyverified_user

Marrying DB revenue data to AdWords/GA data

Community Manager
# 2
Community Manager

Hi Jan Luc,

 

Do you still need help with this?

 

Cassie

Marrying DB revenue data to AdWords/GA data

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes please.

 

Marrying DB revenue data to AdWords/GA data

Community Manager
# 4
Community Manager

Hi Jan Luc,

 

Thanks for following up!

 

Do you have Google Analytics set up on your website? While adding a unique ID to every conversion is not possible with the AdWords conversion code, Google Analytics has a number of more advanced solutions. In particular, reading about the uses of the User ID feature or even a form of ecommerce tracking to tie specific actions (like signing up) with other analytics.

 

If you have specific questions about these, I'd recommend posting to our Google Analytics section. Our Analytics experts will be able to offer more customized help based on your specific set-up.

 

Cassie