Map in Location Format
Can someone please tell me what this means? It's an segment that shows up when segmenting the Display Network campaigns by click type.
Re: Map in Location Format
This is reporting on clicks to your location extensions (your screenshots show total across all campaigns, but you should be able to see similar lines under specific campaigns where those clicks happened).
Text area in location format refers to clicks that led to a user navigating to your site , while Map in location format is a user opening a link to Maps to the business's local business page.
Hope this helps,