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Map in Location Format

Top Contributor
# 1
Top Contributor

Can someone please tell me what this means? It's an segment that shows up when segmenting the Display Network campaigns by click type. 

 

Text Area in Location Format.pngMap in Location Format.png


Joy Hawkins, Google My Business Top Contributor
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Accepted by topic author JoyHawkins
August 2016

Re: Map in Location Format

Community Manager
# 2
Community Manager

Hi Joy,

 

This is reporting on clicks to your location extensions (your screenshots show total across all campaigns, but you should be able to see similar lines under specific campaigns where those clicks happened). 

 

Text area in location format refers to clicks that led to a user navigating to your site , while Map in location format is a user opening a link to Maps to the business's local business page.

 

Hope this helps,
Cassie