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Manual Tagging

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I need to turn off auto-tagging and set up manual tagging for my campaigns so my AdWords data will appear in another platform I'm working with. I'm going to be using UTM parameters and understand how to do this but have a question that I can't find the answer to.

 

  1. If I'm tagging at the destination URL level, how can I get the keywords someone used in their search query to appear in Analytics? This is a MUST HAVE.

Thanks.

 

Marie

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Tiffany (Google Employee)
September 2015

Re: Manual Tagging

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
You can add the "valuetrack" parameter {keyword}, and google will automatically add the keyword searched.

You can see more about the "valuetrack" variables you can use, if you are exporting to a 3rd party software tool here:
http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375447&from=178482&rd=1

and here:
http://adwords.blogspot.com/2010/10/tracking-your-ad-clicks-with-dynamic.html

a sample url would be:

www.yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=[put your campaign name here]&utm_keyword={keyword}

You can go crazy with it if you want. Check the links i gave in above.

Hope this helps,
David

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Re: Manual Tagging

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

I need to have the keywords dynamically populate.

Marked as Best Answer.
Solution
Accepted by Tiffany (Google Employee)
September 2015

Re: Manual Tagging

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭
You can add the "valuetrack" parameter {keyword}, and google will automatically add the keyword searched.

You can see more about the "valuetrack" variables you can use, if you are exporting to a 3rd party software tool here:
http://support.google.com/adwords/bin/answer.py?hl=en&answer=2375447&from=178482&rd=1

and here:
http://adwords.blogspot.com/2010/10/tracking-your-ad-clicks-with-dynamic.html

a sample url would be:

www.yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=[put your campaign name here]&utm_keyword={keyword}

You can go crazy with it if you want. Check the links i gave in above.

Hope this helps,
David

Re: Manual Tagging

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi David,

 

Thanks for your reply. This is exactly what I was looking for. One question though. I see that your example includes utm variables but the examples in the links you provided don't use utm. I just want to clarify that they are needed in order to track the information in Google Analytics and other 3rd party applications.

 

Thanks again.

 

Marie

Re: Manual Tagging

Top Contributor
# 5
Top Contributor

Hi Marie,

 

David provide this:

 

a sample url would be:

www.yoursite.com?utm_source=google&utm_medium=cpc&utm_campaign=[put your campaign name here]&utm_keyword={keyword}

 

This includes the utm variables: utm_source, utm_medium, utm_campaign and utm_keyword. Those are the necessary variable for Google Analytics, although I believe utm_keyword should be utm_term.

 

For the variable names you would need for 3rd party apps, you'll have to check that documentation. Not all packages are the same.

 

Best of Luck

 

Pete

 

petebardo -- Deadhead doing AdWords

Re: Manual Tagging

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Thank you Pete for the clarification. Smiley Happy

Re: Manual Tagging

Participant ✭ ☆ ☆
# 7
Participant ✭ ☆ ☆
FYI, {keyword} is the keyword in the ad group that triggered the ad, which is not necessarily the search query.

Re: Manual Tagging

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

@RBall - this is good to know. If I wanted to find out the search query how would I go about that?

Re: Manual Tagging

Explorer ✭ ✭ ✭
# 9
Explorer ✭ ✭ ✭
@PeteBardo - thanks for the correction.

On the keyword side, I had thought there was a way to get the actual keyword out using "valuetrack", but it doesn't look like there is.

However, the better way to do this is to look through your "search query" report to be able to find the actual keyword that triggered it.

http://support.google.com/adwords/bin/answer.py?hl=en&answer=2472708

Re: Manual Tagging

Visitor ✭ ✭ ✭
# 10
Visitor ✭ ✭ ✭

I was able to add manual tracking to my AdWords campaigns which I'm very happy about. Everything looks great except I'm having difficulty with the keyword showing up in Analytics. It just appears as {keyword}. Any suggestions? Thanks.