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Managed placements with too many clicks

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hello all,

 

I have few "placements" display campaigns that I am only running on managed placements.

 

So far, though, they have only gathered loads of impressions and too many clicks. What is the first thing to check that would come to your mind?

 

 

thanks!

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements with too many clicks

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

you can analyze by checking the following,

 

  1. download the "See URL" list for all the placements and delete the placement or add the negative placements which are not relavant.
  2. Check the Ad whether the ad is related to your keywords and placements.
  3. Check the Landing Page whether there is any issues in the LP.

-Raghu

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements and Keywords

Top Contributor
# 3
Top Contributor

Hello floriana;


Check to that your setting (for Display campaign) is set for "specific reach"

Make sure you have Keywords for contextual targeting;


Placements AND Keywords AND specific reach, all together, will get your ads to appear ONLY in placements (you picked), that are found relevant by contextual targeting.(both conditions MUST be met)

 

-Moshe


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements and Keywords

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi,

 

  • Exclude cost cosuming placements(mostly internal pages) at adgroup level which are not converting (if your goal is to get conversions). 
  • Exclude placements consuming impressions in thousands and not receiving single click at adgroup level.
  • Check on your bids.

 

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements with too many clicks

Follower ✭ ✭ ✭
# 2
Follower ✭ ✭ ✭

Hi,

 

you can analyze by checking the following,

 

  1. download the "See URL" list for all the placements and delete the placement or add the negative placements which are not relavant.
  2. Check the Ad whether the ad is related to your keywords and placements.
  3. Check the Landing Page whether there is any issues in the LP.

-Raghu

 

Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements and Keywords

Top Contributor
# 3
Top Contributor

Hello floriana;


Check to that your setting (for Display campaign) is set for "specific reach"

Make sure you have Keywords for contextual targeting;


Placements AND Keywords AND specific reach, all together, will get your ads to appear ONLY in placements (you picked), that are found relevant by contextual targeting.(both conditions MUST be met)

 

-Moshe


 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by RachelM (Google Employee)
September 2015

Re: Managed placements and Keywords

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi,

 

  • Exclude cost cosuming placements(mostly internal pages) at adgroup level which are not converting (if your goal is to get conversions). 
  • Exclude placements consuming impressions in thousands and not receiving single click at adgroup level.
  • Check on your bids.

 

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’