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Manage Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

 

Our main wording machine guarding is not showing because we do not have enough budget.  Do I take some of the other keywords off?  How do I manage keywords so they show on the first page?

 

I would welcome your urgent response as we may b loosing business.

 

Kind regards, Sally

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Just to set your expectations, If your budget is limited, this will prevent your ads from showing everytime your keyword is being search.It may only show intermittently.

 

You can utilize the Keyword Tool to search for equally relevant and competitive keywords that has cheaper competition than your keyword machine guarding.

 

But if you strongly believe (based on your research) that this keyword is where the potential revenue is, then (assuming) you are open to increasing your budget this allows you to have longer exposure if use wisely.

 

Are you aware of the Ad rank formula? Quality Score x Maximum Cost Per Click ( Bid)

 

For the meantime, if you believe, an increase on your budget is not possible yet (wherein competitive bid is another significant factor to rank your ads higher) , you can focus on the other half which is the Quality Score. This starts by ensuring your ads are compelling, your website seals the deal (execute what your ad's promise) and you devote time to monitor your campaign's performance.

 

Empower your self with these helpful articles Understand the relationship between cost and quality

 

Remember, Google rewards highly relevant ads by displaying on higher positions without costing more but instead -pay less- than the others.

 

 

More Power,
Loraine

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

Top Contributor
# 3
Top Contributor

Hey,

 

If you are sure that those keywords are important to you, you should ensure that they are on the 1st page at all times.

AdWords provides a 1st page bid estimate. you can raise your bids to this amount. Since all the keywords will have a different First Page bid, this might be a tedioous task. You could use the Adwords editor to help you perform this task faster.

Raise Keyword Bids to their first page bid estimates

 

Also, just getting them on the 1st page may not be enough to get you the desired performance. You may need to increase the  bids even more to gain top positions for those keywords.

once you bring all the keywords to their individual first page bids, you might want to increase all bids by say 15% so that they have a high position. This again can be achieved using the AdWords Editor. 

Advanced Bid Changes using the Editor


Hope this helps!

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

Top Contributor
# 4
Top Contributor

Hi Sally,

 

If your CPC bid is a significant portion of your daily budget, Google will not be able to show your ad as it may put you over the 20% per day overdelivery limit or over your daily average spend for the month.

 

Let's say you have a budget of $10 a day and a bid of $5 per click and that the click will actually cost $5. If Google shows your ad to 3 people at the same time, the clicks could very well add up to more than the 20% overdelivery. In the case, Google will not show your ad at all--ever-for that keyword. If your bid needs to be that high for first page placement and you are sure the keyword will produce both traffic and revenue for you, about the only option you have is to increase your budget and watch closely to be sure the keyword actually performs as you expected, otherwise you could wind up spending a lot of money.

 

By all means, be careful and watch closely! But always look at yesterday's results. Do not attempt to track conversions in real time. The conversion reporting can be delayed up to 24 hours.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Just to set your expectations, If your budget is limited, this will prevent your ads from showing everytime your keyword is being search.It may only show intermittently.

 

You can utilize the Keyword Tool to search for equally relevant and competitive keywords that has cheaper competition than your keyword machine guarding.

 

But if you strongly believe (based on your research) that this keyword is where the potential revenue is, then (assuming) you are open to increasing your budget this allows you to have longer exposure if use wisely.

 

Are you aware of the Ad rank formula? Quality Score x Maximum Cost Per Click ( Bid)

 

For the meantime, if you believe, an increase on your budget is not possible yet (wherein competitive bid is another significant factor to rank your ads higher) , you can focus on the other half which is the Quality Score. This starts by ensuring your ads are compelling, your website seals the deal (execute what your ad's promise) and you devote time to monitor your campaign's performance.

 

Empower your self with these helpful articles Understand the relationship between cost and quality

 

Remember, Google rewards highly relevant ads by displaying on higher positions without costing more but instead -pay less- than the others.

 

 

More Power,
Loraine
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

Top Contributor
# 3
Top Contributor

Hey,

 

If you are sure that those keywords are important to you, you should ensure that they are on the 1st page at all times.

AdWords provides a 1st page bid estimate. you can raise your bids to this amount. Since all the keywords will have a different First Page bid, this might be a tedioous task. You could use the Adwords editor to help you perform this task faster.

Raise Keyword Bids to their first page bid estimates

 

Also, just getting them on the 1st page may not be enough to get you the desired performance. You may need to increase the  bids even more to gain top positions for those keywords.

once you bring all the keywords to their individual first page bids, you might want to increase all bids by say 15% so that they have a high position. This again can be achieved using the AdWords Editor. 

Advanced Bid Changes using the Editor


Hope this helps!

Cheers,
Shweta

AdWords Top Contributor
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Accepted Solution’!
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Manage Adwords

Top Contributor
# 4
Top Contributor

Hi Sally,

 

If your CPC bid is a significant portion of your daily budget, Google will not be able to show your ad as it may put you over the 20% per day overdelivery limit or over your daily average spend for the month.

 

Let's say you have a budget of $10 a day and a bid of $5 per click and that the click will actually cost $5. If Google shows your ad to 3 people at the same time, the clicks could very well add up to more than the 20% overdelivery. In the case, Google will not show your ad at all--ever-for that keyword. If your bid needs to be that high for first page placement and you are sure the keyword will produce both traffic and revenue for you, about the only option you have is to increase your budget and watch closely to be sure the keyword actually performs as you expected, otherwise you could wind up spending a lot of money.

 

By all means, be careful and watch closely! But always look at yesterday's results. Do not attempt to track conversions in real time. The conversion reporting can be delayed up to 24 hours.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords