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Magazine Ads Targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I read about the new Magazine Ads feature in Inside Google Adsense.

 

Do anybody know if the advertiser can target this kind of ads? and also if i need to set up something to show them?

 

 

Many Thanks. 

Re: Magazine Ads Targeting

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

As an advertiser you have to setup text ads in a Display network ad group and have a high enough bid to compete with image ads. The text ads are shown in this new format described here :

 

https://support.google.com/adsense/answer/4455719?hl=en

 

"Magazine style ads are text ads that we convert and render as "display-like" ads. When a text ad wins an auction for an image-only ad unit, we render the ad in the magazine style format. "

Re: Magazine Ads Targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
You can't directly set them up or get any reporting on them. Its all done by Google..The only thing you could do is build a campaign with text ads only and select a master whitelist of sites that only take image ads. Be advised CTRs are very high on these ads, but not sure of the quality of the traffic. Make sure you regularly check the sites your ads run on.