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MAX CPA bidding

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Client has asked me to look over his PPC account and had no conversion tracking for two weeks and his bids are set to MAX CPA.  Without the tracking, Google would assume that the keyword is not converting as well? And therefore lower the CPC and therefore average position? is this a correct assumption?

 

The average positions have dropped and there has been no manual changes made to the CPCs?

Marked as Best Answer.
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Accepted by topic author PPCShredder
September 2015

Re: MAX CPA bidding

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

You are correct with the assumption.

 

CPA targeting is fantasic until something breaks, like the code is removed or the site goes down.  Happened to me a few times before.

 

Best advice would be to go back over the few weeks prior to the mishap and look to replicate; CPC, average position and clicks per day.  Do some number crunching on where the biggest drops have occurred and start there.

 

If the campiagn is on search, should not be that tough to fix.

Re: MAX CPA bidding

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for this, I spoke to Google as well and they confirmed this.

 

Unfortunately this has been going on since December, but I have managed to pin point some top keywords and can start working from there!