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Looking for ad rates - YouTube in Ohio

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# 1
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Good evening! I'm a general / traditional Media Director and have never navigated through AdWords. Need rate(s) as soon as possible...YouTube in Ohio (forced video)...for a client call in the morning. I'm in Los Angeles.

 

Thank you, in advance, for your assistance. Anyone?

 

Alison

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Looking for ad rates - YouTube in Ohio

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# 2
Top Contributor

Hi Alison, not sure if we've made the deadline but here goes...

 

AdWords doesn't really have a "rates table" as such.  The costs involved with each Campaign vary tremendously and need to be evaluated on a per-customer basis.  You could make some educated guesses in some cases but not many.

 

YouTube is particularly difficult as there are many different ways to advertise.  If you're talking about the sort of Ads you see that play in pre-roll then costs are based on a "per view" basis and you might be talking about 10c per view or so.  However, this is just a figure plucked from the air, the only real way to evaluate costs is experimentation and/or experience.

 

Does this help at all?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Looking for ad rates - YouTube in Ohio

Top Contributor
# 2
Top Contributor

Hi Alison, not sure if we've made the deadline but here goes...

 

AdWords doesn't really have a "rates table" as such.  The costs involved with each Campaign vary tremendously and need to be evaluated on a per-customer basis.  You could make some educated guesses in some cases but not many.

 

YouTube is particularly difficult as there are many different ways to advertise.  If you're talking about the sort of Ads you see that play in pre-roll then costs are based on a "per view" basis and you might be talking about 10c per view or so.  However, this is just a figure plucked from the air, the only real way to evaluate costs is experimentation and/or experience.

 

Does this help at all?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits