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Linking Adwords with a Multi Client Merchant Centre Account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have just set up a Multi Client Google Merchant Centre Account.

 

If I link the Parent Merchant Centre Account (which has no feeds - they are all in the sub accounts) with an Ads campaign, will this generate all Product Listing ads for all the products in the sub account feeds, or do I need to link each sub account to Ads individually?

 

Thanks !

1 Expert replyverified_user

Re: Linking Adwords with a Multi Client Merchant Centre Account

Google Employee
# 2
Google Employee

Hi Fruggo, 

 

That's a really interesting question. 

 

Linking a multi client merchant centre account wouldn't automatically make Product Listing Ads (PLAs) for each of the AdWords accounts that your sub Merchant Centre accounts are linked to.

 

You would need to create PLAs in each of the AdWords accounts you are interested in, with that AdWords account being linked to a particular Merchant Centre account from your Multi Client Merchant Centre account. 

 

Hope this helps a little!

 

A.