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Limit Frequency Capping by Account

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# 1
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Is it possible to control frequency capping by user across all campaigns in our account?

 

We run many different display and remarketing campaigns that sometimes may overlap and target the same person across multiple campaigns. Even if we limit one impression per campaign per day, a person may end up seeing 3 or 4 ads of ours.

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Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: Limit Frequency Capping by Account

Top Contributor
# 5
Top Contributor

While waiting for the specialist Smiley Happy here's my opinion: I don't capping impressions account-wide is possible. And ads have different IDs in the system even when it's the same image ad used in several campaigns, so if you say you don't want users to see your ads more than X times, you'll block them from seeing that particular ad, but not its clone. And also, we don't have shared display ads (yet)

 

However, here's a workaround, at least for those who clicked your ad already

- create a remarketing list which tracks visitors from your remarketing campaigns

- set its duration to one day

- use it as a negative list in your remarketing campaigns

 

I know, it will not provide you with a solution to block your ads for people who did not click your ads already.

 

On the other hand, whatever segmentation criteria you used when you created your campaigns could be used to create separate remarketing lists in Analytics, and thus make it impossible for one user to see ads from 4 campaigns.


Could that do the trick?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Limit Frequency Capping by Account

Top Contributor
# 2
Top Contributor

Hello davidcorman;

Once you configure a remarketing list (overlap or not other targeting methods), the user will see the ad as long as the "cookie is active".

I see that as an advantage of exposing the user to many ads of yours, giving the effect of a "big business" that is everywhere on the net.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Limit Frequency Capping by Account

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# 3
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Right, but I am concerned that since we have multiple remarketing campaigns as well as regular display campaigns targeting similar users when they are given placements, I am concerned that a potential user may see our ads too much.

 

People have complained in the past that they see too many of our ads and I think it loses its effectiveness to be overwhelmed.

 

Is there any account-wide control to control frequency capping?

Re: Limit Frequency Capping by Account

Top Contributor
# 4
Top Contributor

Hamm... let me check with Calin; he is one of our "re-marketing specialists"

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by Jon_Gritton (Top Contributor)
September 2015

Re: Limit Frequency Capping by Account

Top Contributor
# 5
Top Contributor

While waiting for the specialist Smiley Happy here's my opinion: I don't capping impressions account-wide is possible. And ads have different IDs in the system even when it's the same image ad used in several campaigns, so if you say you don't want users to see your ads more than X times, you'll block them from seeing that particular ad, but not its clone. And also, we don't have shared display ads (yet)

 

However, here's a workaround, at least for those who clicked your ad already

- create a remarketing list which tracks visitors from your remarketing campaigns

- set its duration to one day

- use it as a negative list in your remarketing campaigns

 

I know, it will not provide you with a solution to block your ads for people who did not click your ads already.

 

On the other hand, whatever segmentation criteria you used when you created your campaigns could be used to create separate remarketing lists in Analytics, and thus make it impossible for one user to see ads from 4 campaigns.


Could that do the trick?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Limit Frequency Capping by Account

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# 6
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Thanks for your ideas Calin. Can you explain your last point re: Analytics. I don't follow it 100%.

 

I wonder what very large accounts do though with many campaigns. There should be a way to limit ads served on an individual level.

Re: Limit Frequency Capping by Account

Top Contributor
# 7
Top Contributor

You're welcome, David.

 

Google Analytics allows you to create remarketing lists based on segments of your visitors.

 

So, if you have four remarketing campaigns, you're potentially targeting four personas. But you're currently using one single criteria for their audience (common audience).

 

If you could use four criterias and build four different audiences to begin with, and make sure they don't overlap, you could subsequently target each persona with a remarketing campaign, as their users would not overlap.

 

Do I make any sense?

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

Re: Limit Frequency Capping by Account

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# 8
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Yes, thank you.