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Lightbox ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

I want to create a LightBox ads on Adwords but I have two options :

 

- Display Network : All Features

- Display Network : Engagement

 

What are the difference ? which one shall I use ? 

 

Thanks,

2 Expert replyverified_user

Re: Lightbox ads

Rising Star
# 2
Rising Star
All features would be a good option, as Engagement with have limited ad types/templates. I don't believe there are any other differences in these campaign types.
Sumanth Sridhar

Re: Lightbox ads

Rising Star
# 3
Rising Star
There are not much of difference in engagement and all features when it comes to lightbox ads. LB ads usually created for visibility purposes expecting user engagement.