Language Vs Country account
I want to target different countries with different languages
I was thinking of the structure and came up with 2 approaches:
1- I will make an account for similar countries like GCC countries in one account, then make campaigns in Arabic and English and so on
2- Make an account for each language and then target the countries according to the languages they speak
so, what would you suggest?
Re: Language Vs Country account
My suggestion would be to make a campaign per one country with one language. So you'd have the following as campaign examples:
Saudi Arabia - English
Saudi Arabia - Arabic
Qatar - English
Qatar - Arabic
It makes monitoring and management of each location and language significantly easier. Also, you can keep all of this in one account, I wouldn't advise creating multiple accounts for each language.
ScottyD, AdWords Top Contributor
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