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Language Targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, 

 

My client has an English website but a good number of transaction comes from non English speaking countries. I was wondering if he could have ads, let's say in french, leading to his website in English.

 

Do Google ban or penalise ads in a language other than the website that it links to? to go back to my example, could we serve French language ads on google.fr that link to the english website? Would this lower the quality score? 

 

Many thanks for you help!

 

Claire

 

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Marked as Best Answer.
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Accepted by topic author clairehex
September 2015

Re: Language Targeting

Top Contributor
# 2
Top Contributor

Hi Claire,

 

I would step back myself and look at this from a user perspective.  If you were searching for a product and noticed a great ad in English, clicked the ad, and landing on a website in Portuguese (assuming you do not speak Portuguese), how would you react?

 

Personally, I would not take this route.  Your transactions may be coming from non-English countries but I would assume at this point, with very little knowledge of your campaigns, that the users in these countries are using English as their selected language (google.com).

 

I'm not positive about the actual effects on relevancy/QS etc...but based on the user experience you'd be offering, I'm not so sure it would be beneficial.

 

Have you considered creating variations of the site in alternative languages or offer a translation widget?  That could help.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author clairehex
September 2015

Re: Language Targeting

Top Contributor
# 2
Top Contributor

Hi Claire,

 

I would step back myself and look at this from a user perspective.  If you were searching for a product and noticed a great ad in English, clicked the ad, and landing on a website in Portuguese (assuming you do not speak Portuguese), how would you react?

 

Personally, I would not take this route.  Your transactions may be coming from non-English countries but I would assume at this point, with very little knowledge of your campaigns, that the users in these countries are using English as their selected language (google.com).

 

I'm not positive about the actual effects on relevancy/QS etc...but based on the user experience you'd be offering, I'm not so sure it would be beneficial.

 

Have you considered creating variations of the site in alternative languages or offer a translation widget?  That could help.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: Language Targeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Tommy, I suggested that to my client already, you confirm my thoughts!